When identity evolves with the industry
There are moments when an organization feels the need to realign with its time, to ask whether the way it communicates still speaks clearly to its audience. For OIC Group, that moment came at the peak of a profound transformation: a growing international presence, an increase in high-impact scientific projects, and a renewed awareness of its role within a changing industry.
This is where the rebranding project began, a journey that led us to rethink our visual identity and launch a new website. A project built around a clear intention: to better reflect who we’ve become, without losing sight of who we’ve always been.
The spotlight as a working metaphor
The new visual concept centers on a bold image: the spotlight, stage lighting that illuminates what really matters. A direct metaphor for our work: designing and managing events that place valuable content, inspiring people, and impactful knowledge center stage. This is especially true in the medical-scientific field, where accuracy, attention to detail, and respect for communication codes are essential.
Our iconic blue has taken on new nuances, more fluid, more contemporary. A shift that mirrors the evolution of our voice: dynamic yet consistent. The color palette and design system were carefully crafted to ensure cross-channel coherence, from digital content to onsite activities.
A website designed for the people who choose us
Our new website t’s a navigation tool. We’ve created tailored paths for each audience, from scientific societies and public institutions to pharma and device companies and international partners, ensuring quick access to our expertise and solutions.
The five business units now share a common home within a clear, intuitive structure that reflects our integrated approach, from congress management to scientific planning, from business travel to association support, all the way to high-specialization corporate events.
Today more than ever, an organization’s reputation is shaped by what it chooses to highlight and stand for.
The new brand identity is part of a broader transformation journey that led us to achieve key certifications such as UNI PdR 125:2022 (gender equality) and ISO 20121 (event sustainability), as well as reaching carbon neutrality.
This is not just a change in appearance, it’s a concrete commitment to a more responsible corporate culture. Rebranding becomes an opportunity to consistently affirm that a PCO can be a driver of innovation, even in the values it chooses to promote.
The value for those who work with us
For our clients in the medical and scientific field, this change represents a competitive advantage: greater clarity in our offering, more tools to communicate the value of their events, and a partner committed to quality and reputation, including visual identity.
For destinations, convention bureaus, and suppliers, it’s a statement of intent: OIC Group chooses to evolve in order to strengthen relationships and build shared projects with a European and global perspective.
This renewed identity lights the way for a new journey with greater awareness, a stronger voice, and a clearer vision for the future.