The ESPN Congress, the annual event of the European Society for Paediatric Nephrology, travels through Europe’s most iconic destinations with one bold goal: to create a congress that goes beyond a scientific meeting—becoming a benchmark in innovation, sustainability, and inclusivity in the healthcare sector. A vision shared by OIC Group, which has helped transform each edition into a valuable and memorable experience.
Organising this congress means navigating a complex and dynamic set of challenges. First, the itinerant nature of the event requires flawless logistical and operational coordination to adapt to a new European location each year while maintaining the highest quality standards.
Second, delivering an experience that is scientifically relevant, sustainable, and inclusive called for both strategic planning and creative thinking. Engaging and inspiring a diverse audience—ranging from seasoned professionals to early-career researchers—was another key goal, along with integrating digital technologies to amplify the congress's overall value.
Finally, the strong commitment to sustainability required the implementation of concrete actions to minimise environmental impact, balancing innovation with care for the planet.
Integrating sustainability, inclusivity, and strategic communication into a corporate event means operating on multiple levels, with both vision and precision. Choosing a venue powered by solar energy, using certified eco-friendly materials, and fully digitizing all content allowed us to significantly reduce the environmental impact. At the same time, designing accessible spaces, incorporating braille signage, providing family-friendly services, and ensuring diverse speaker representation strengthened the social value of the experience. Completing the picture, a communication strategy designed to enhance every moment through live updates, carefully curated editorial content, and a cohesive visual identity, helped amplify both engagement and the event’s overall positioning.
Thanks to careful planning and strong collaboration with the Valencia Conference Centre, ESPN proved that a congress can be much more. The smart use of resources reduced environmental impact, while an inclusive approach made the experience truly accessible. A targeted communication strategy gave voice to new discoveries and diverse perspectives, reinforcing the congress’s reputation as a leading event in the field.
