Launching a new entity dedicated to advancing the Italian healthcare system by promoting research, equity, and social innovation. These were the goals at the heart of the relaunch event of the Lilly Foundation for Italy, held on 1 July 2025 in an exceptional setting: the Chiostro del Bramante, in the heart of Rome. The event was designed to present the Foundation’s renewed mission and to highlight the value of human capital, fostering meaningful dialogue between institutions, the clinical world, media, and civil society. It was an elegant, symbolic, and high-impact evening, built around a shared vision: a healthcare system that is more sustainable, inclusive, and equitable for all.
Transforming an institutional launch into a moment of genuine connection between diverse worlds required thoughtful planning and strategic sensitivity. The goal was to design an event that could balance institutional rigor with a human touch, fostering meaningful dialogue and relationships among a diverse group of guests: government representatives, leading clinicians, patient associations, and national media.
In a venue as evocative and historically intricate as the Chiostro del Bramante, the challenge was also technical and logistical. Every operational detail was carefully tailored to respect the unique context while ensuring the highest quality of experience.
From the early co-design phase with the client through to on-site execution, our team supported the event with an integrated strategic and operational approach. The visual identity was applied consistently across all materials and spaces, creating a seamless and harmonious experience for guests.
The setup, understated yet evocative, enhanced the venue’s architecture without overpowering it. Lighting was carefully designed to highlight key moments of the evening, contributing to an atmosphere that was both engaging and appropriately institutional. Special attention was given to guest reception and flow management, both essential to ensuring a smooth and memorable experience.
The launch event of the Lilly Foundation for Italy struck a perfect balance between content, form, and connection. It was a collective effort, born from close collaboration with the client, that transformed an institutional evening into a true moment of shared vision and meaningful engagement.
