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STRATEGIC CONSULTING
STRATEGIC CONSULTING

We support your growth path

OIC Group has been working for over forty years alongside companies in the healthcare and pharma world, the most important scientific societies, associations and key opinion leaders to enable communication and training and facilitate exchange and networking between the various players in the sector.

The Embassy, created in 2018, is an agency operating in the field of strategic and creative consulting, advertising, digital and experiential marketing, content creation and distribution and PR.

The growth path which we offer our customers allows us to clarify and identify the short, medium and long term objectives, both from a quantitative and qualitative point of view. 
After which, a personalized path is created, aimed at developing new projects and residential or virtual events, also in collaboration with scientific societies and patient associations.
The customer is supported in the operational phases, by measuring and evaluating the success of each initiative based on the impact of the agreed objectives and path.

Strategic analysis

The primary goal is to have the best understanding of the market in which the client operates, identifying barriers and opportunities. Our analysis is designed to select sources, process data, generate insights, intercept trends, share inspirations, suggest action scenarios.

Communication & Brand development

We think that every project or brand is unique. For this reason, our team of communication experts works side by side with you to implement the best communication plan, studied starting from the definition of the strategy, up to the planning of the actions to be taken to achieve the set objectives. From brand hierarchy to positioning, sourcing and management, up to the creation of the concept and declining it on communication materials, we are at your side so that your investment is optimized to the maximum and success is guaranteed.

Tech & Digital communication

In the last few years we all faced a great challenge: digital transformation. OIC Group developed vertical skills in this area, with several services specifically designed for its clients:

  • Digital Strategy
    We take care not only of the creation and maintenance of your website, but also of the development process of mobile applications and strategies for the optimal use of social networks and communication tools in the world. 
  • Healthcare & Wellness observatories: we create consumer/patient intelligence observatories on specific vertical areas (i.e. a pathology). By sponsoring an observatory, a company can occupy in an authoritative and empathic way a semantic territory through the production and the diffusion of original and relevant content based on real and deep understanding of consumers and patients’ lives and needs.
  • E-learning projects and platforms: the last few years have shown the effectiveness of online training; continuing to combine this modality with the face-to-face one is strategic because more and more people will be able to keep updating and learning in an engaging and agile way.
  • Virtual congresses, events and communities: congresses and events are nothing more than "residential communities". Today, OIC Group works alongside its customers to provide moments of encounter and medical-scientific, cultural and human exchange within digital platforms with the most innovative and engaging forms and technologies for the participants.

The Group

40 years of experience in organising the most important international events and conferences in a scientific and institutional context.

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Meeting Specialists

Our organisational capabilities have no limits and range from exclusive meetings, reserved to a few dozen people, to events attended by thousands.

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Event Designers

A team of professionals offering strategic and creative consultancy for the organisation of events capable of engaging and captivating every market sector in Italy and abroad.

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Scientific Experts

This team combines publishing expertise and scientific training, providing educational training ideas for the various health professionals and is the natural complement for conferences addressing scientific matters.

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The Embassy

Discover our communication agency and watch the presentation video

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Travel Agency & Business Travel

You choose the destination and we will worry about all the rest. A serious approach and professionalism to ensure your business trips are a success.

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Corporate and Social Responsibility

We subscribe to the Food for Good solidarity project

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